privacy policy

Effective Date: September 2025

1. Introduction

Welcome to The Natural Ride (“we,” “us,” “our”)—your trusted source for hand-built skis and snowboards. This Privacy Policy explains how we collect, use, disclose, and secure your personal data when you use our website (thenaturalride.com) and our WooCommerce store.

2. What Personal Data We Collect

a) Information You Provide

Order & account data: name, billing/shipping address, email, phone number, payment information.

Communication data: emails, messages via contact forms.

b) Automatically Collected Data

Usage data: IP address, browser info, device info, pages visited, cookies, and analytics tracking.

Cookies & similar technologies: utilized to enhance site functionality, remember preferences, and support marketing.

3. How We Use Your Personal Data

We use your data for the following purposes:

  • Process orders and payments, communicate order updates.
  • Provide customer support, respond to inquiries.
  • Improve our services, website analytics and optimization.
  • Security and fraud prevention.
  • Marketing communications, if you’ve opted in.

4. Data Retention

  • We retain personal data only as long as necessary to fulfill its original purpose or as required by law. Using WooCommerce’s tools, we automatically anonymize or remove data for:
  • Inactive accounts
  • Failed, pending, cancelled, and completed orders
    WooCommerce

5. Sharing Your Personal Data

We may share data with trusted third parties, including:

  • Payment processors (e.g., Stripe, PayPal), to complete transactions.
  • Shipping providers, to fulfill deliveries.

6. Your Rights

Depending on your region, you may have the right to:

  • Access, correct, delete your personal data.
  • Object to or restrict processing (e.g., marketing).
  • Withdraw consent at any time.
  • Lodge a complaint with a supervisory authority (e.g., Data Protection Authority in the EU).

7. Cookies & Tracking Technologies

We use cookies to:

  • Ensure site functionality (e.g., shopping cart).
  • Track analytics and improve your browsing experience.
  • Support marketing efforts.

You may control or disable cookies through your browser or via opt-out tools.

8. Minors

Our site is intended for adults. We do not knowingly collect data from children under 13.

9. Changes to This Policy

We may update this Privacy Policy occasionally. We’ll notify you of significant changes via notice on our website, and update the Effective Date accordingly.

10. Contact Us

If you have any privacy questions, wish to exercise rights, or need data assistance, please contact us via our Contact form.